[04.05.11] SM, The Red Cross, and the Social Contribution Agreement

Posted: 05/04/2011 in SHINee

SM Entertainment made a large contribution to the Red Cross on March 5th.

SM and the Red Cross met today, at 11am, to discuss how SM could increase humanitarian exercises as well as fostering a culture of voluntary agreements that could lead to a large amount of social contributions.

SM CEO Kim Young-Min attended the ceremony today, with Red Cross representatives, as well as Super Junior’s Yesung, SNSD’s Seohyun, SHINee’s Taemin, and f(x)’s Victoria. Red Cross captains also attended to give out top honors.

In addition, through this agreement SM agreed to be a part of the RCY (Red Cross Youth) program, therefore helping its formation. SM employees, who have regular promotional activities, participate regularly in pop culture and can lead a healthy group of volunteers to the forefront of this foundation.

Meanwhile from 2007 until now CSJH (2007), Super Junior (2007-2010), and f(x) (2010), have acted as ambassadors and donated blood to foster a culture of sharing among the community. This message led to contributions such as those that occurred when a massive earthquake hit Japan last month; so far, one billion won of relief has entered the Red Cross to help those affected by the tragedy.

Source: Asiae



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